The complete system for running your household like a CEO so your business finally has space to grow.
The CEO Mums Home Operating Method Playbook is the step-by-step guide to fixing every area of your household that's quietly blocking your business right now. Four departments. Complete teaching guides. Fillable worksheets. Everything you need to go from chaos to CEO department by department.
Instant digital download. One-time payment. Yours forever.
GET THE PLAYBOOK - $27 âWhat if the reason your business isn't growing has nothing to do with your business?
You have the offer. You have the drive. You show up and do the work. And yet your business isn't where it should be. Month after month, something keeps getting in the way.
Here's what nobody in the business coaching world is telling you.
The thing getting in the way is your household. The unplanned tasks pulling you out of your work blocks. The 200+ food decisions draining your brain before 9am. The mental load of running everything for everyone with no system, no team and no standard.
Your household is costing your business more than you realise. And this playbook fixes it.
 Four departments. Complete teaching guides. Fillable worksheets. One method.
The Home Operating Method Playbook walks you through every department of your household teaching you the why behind each system before you build it. So it actually sticks.
Map every household task. Assign ownership. Build your daily, weekly and monthly rhythms. Create your Delegation Playbook. Stop losing hours every week to tasks that aren't in a system.
Worksheets: Operations Inventory ¡ Responsibility Matrix ¡ Household Operating Rhythm ¡ Delegation Playbook
Your family as your team. Family Org Chart. Shared calendar. Sunday CEO Reset. Weekly Family Check-In. Stop being the memory, the manager and the default for everything.
Worksheets: Family Org Chart ¡ Calendar Audit ¡ Sunday CEO Reset Checklist ¡ Weekly Check-In ¡ Team Training Plan
Calculate your Household Number â the most important number in your business. Set real income targets. Build a budget that runs automatically. Never set an income goal from panic again.
Worksheets: Household Number Calculator ¡ Income Targets ¡ Budget Architecture ¡ Monthly Money Meeting
End the 200-decisions-a-day decision fatigue. Monday Meal Lock. Master Meal Rotation. Kitchen Delegation Map. The 4pm panic gone for good.
Worksheets: Master Meal Rotation ¡ 4-Week Planner ¡ Monday Meal Lock ¡ Kitchen Delegation Map ¡ Batch Cooking Plan
CEO Mums whoâve applied the Home Operating Method
"Ever since working with Danni, I feel so much more organised. My diary, my calendar, my household â all of it. The systems are simple and effective. It is the best investment."
KATRINA ANDREW | CEO MUMS MEMBER
"Danniâs teachings are truly life-changing. I feel more empowered and clearer than ever, and weâre closer as a family because Iâm no longer buried in stress. I finally have the time and energy to grow my business properly."
-Â EMMA WOJTASÂ | CEO MUMS MEMBER
"Working with Danni has been a total life upgrade. Iâm more productive, more organised, less stressed, and finally have time to actually grow my business. If youâre sick of your household costing you, working with Danni is the answer."
- JANE ROSSÂ | ONLINE CREATOR & MUM OF 3
"Dan really knows her stuff. Even for someone who thinks theyâre organised, thereâs always a lot more to learn. Dan is incredible with her content and structure."
- VICKIE LOUISE BRIGHTÂ | CEO MUMS MEMBER
Every business coach will tell you to fix your offer, your content, your funnel. And theyâre not wrong. But none of it works when your household is draining the time, focus and energy those strategies need to land.
The CEO Mums hitting consistent $20k months arenât working harder than you. They have a method for running their household that protects their business brain, their work blocks and their income-generating time.
The household isnât competing with your business. Itâs the foundation your business is built on. Fix the foundation first.
CEO Mums
The coaching membership for women working from home who are done letting their household cost them revenue.
CEO Mums is where you apply the Home Operating Method -
a complete business framework for your household that frees up the time, focus and clarity your business needs to grow to $20k months.
This is not a community built around tips and motivation. Itâs a coaching container where you do the actual work of fixing the foundation â department by department, system by system, with me alongside you the whole way.
Everything you get inside CEO Mums
âď¸ Weekly Live Coaching Calls with Danni
Bring your real household. Your real business. Your real roadblocks. We find where your household is costing you the most and fix it â with a method built for your actual life, not a generic template.
âď¸Â The Home Operating Method â Taught and Applied
Not a course you watch once. A method you implement, get coached on, and have running in your household within weeks. Done with you, not just for you.
âď¸Â Full Training Library
Every training across all four departments â organised, searchable, always available. Come back to exactly what you need, when you need it.
âď¸Â Trello Templates and Done-For-You Tools
Ready-to-use systems built for women working from home. Set up in minutes, saving you hours every week.
âď¸Â Private CEO Mums Community
Women working from home who understand the juggle and are applying the same method. This isnât a general mums group. Itâs a focused, action-oriented community of women building $20k month businesses from home.
âď¸Â Accountability and Implementation Support
Knowing the method isnât enough. CEO Mums is built to make sure you implement it â with weekly commitments, check-ins and a community that holds you to the standard youâve set for yourself.
CEO Mums is for you if...
- Youâre working from home and your household keeps interrupting your business
- Your best hours keep getting swallowed by tasks that werenât in your plan
- Decision fatigue hits before youâve opened your income-generating work
- Youâve invested in business coaching and strategy but canât execute it consistently
- You want $20k months and you know the block isnât your offer â itâs your foundation
- Youâre done trying to grow a business on a household that has no system
CEO Mums is not for you if...
- Youâre looking for motivation and inspiration without practical implementation
- You want someone to do it for you rather than teach you a method you own for life
- Youâre not willing to treat your household as a business problem worth solving
your coach
Danni Stephens
Iâm a business coach. 25+ years in business. Top 1% income earner in social marketing. Multiple seven-figure months. Hundreds of women coached to $20k months and beyond.
And the thing that made all of it possible â the thing I didnât fully understand until I was deep in it â was fixing my household first. Not as a life admin task. As a business decision.
Thatâs the insight I built CEO Mums around. And itâs why I know it works.
Iâm a business coach. I just figured out that for women working from home, the household is the business problem no one else is solving.
Join CEO Mums today
Two ways in. Same complete access to the method, the coaching, the community and all the tools.
$97/ month
(12-month minimum)
âď¸ The complete Home Operating Method â taught and applied to your real life
âď¸Â Monthly live coaching calls with Danni
âď¸Â Full training library across all 4 departments
âď¸Â Trello templates and done-for-you tools
âď¸Â Private CEO Mums community â women working from home who get it
âď¸Â Accountability and support to keep implementing
JOIN CEO MUMSâ BEST VALUE
$1,164 $997/ YEARÂ
Save $167. Plus a 30-minute 1:1 call with Danni.
âď¸ The complete Home Operating Method â taught and applied to your real life
âď¸Â Monthly live coaching calls with Danni
âď¸Â Full training library across all 4 departments
âď¸Â Trello templates and done-for-you tools
âď¸Â Private CEO Mums community â women working from home who get it
âď¸Â Accountability and support to keep implementing
â BONUS: 30-minute 1:1 coaching call with Danni
Less than a daily coffee to have the method, the coaching and the community that finally fixes the thing blocking your business.
Frequently Asked Questions
Is this just for mums?
How is this different from a business coaching membership?
How much time do I need each week?
What if Iâm already quite organised?
Your household is costing your business. Itâs time to treat it like the business problem it is.
Youâve been working hard. Youâve been applying the strategy. The problem was never your effort â it was that your household had no method. CEO Mums gives you the method, the coaching and the community to fix it.
Fix the household. Hit $20k months.
Iâm a business coach. I just figured out that for women working from home, the household is the business problem no one else is solving.
Â
Join CEO Mums â