I'm Danni Stephens
I’m a business coach for women working from home, and I’ve built a method that fixes the real reason most of them aren’t hitting $20k months yet: their household.
I’m a business coach. I just figured out that for women working from home, the household is the business problem no one else is solving.
I used to be you
Running a business from home while managing a household, raising kids, keeping everything moving — and wondering why my business wasn’t growing the way it should.
I wasn’t lazy. I wasn’t underskilled. I had the offer, the drive, the strategy. But every single day, something from the household would pull me out of my business. Unplanned tasks. Food decisions. The week showing up without a plan. The mental load of remembering everything for everyone.
And I kept doing what every business coach told me: work on the business. More content. Better strategy. Stronger offer. And none of it moved the needle — because the real problem wasn’t in my business at all.
The real problem was that my household had no method. And it was costing me thousands of dollars in lost business time every single month.
The moment I stopped treating my household as a home problem and started treating it as a business problem.
I audited every area of my household the way a CEO audits a business. I found where the time was leaking. Where the decisions were draining me. Where the absence of a system was costing me hours every week.
And when I fixed it — when I built a method for running my household that freed up my time, my focus and my mental bandwidth — my business grew. Fast.
Not because I changed my strategy. Because I finally had the protected, uninterrupted, energised time to execute it.
Your household is not competing with your business. It IS your business strategy.
Fix it — and everything changes.
A little about my background.
25+ years across four industries. Online and bricks-and-mortar businesses. Top 1% income earner in social marketing — and coached seven leaders to the same level. Multiple seven-figure sales months. Hundreds of women coached to $20k months and beyond.
I’m a mum to Finn and Gracie, married to Grant, and living our dream life on the Victorian coast. I built that life not by working harder — but by building a method that meant my household supported my business instead of competing with it.
25+ years across 4 industries
Top 1% in social marketing - coached 7 leaders to the same
Multiple 7-figure sales months
Founder of CEO Mums and the Home Operating Method
A business method that starts in your household.
The Home Operating Method is not an organisation programme. It’s not a cleaning system. It’s not a meal planning guide.
It’s a business method applied to your household — designed to find every area that’s draining your time, your focus, your decision-making capacity and your income, and fix it.
We work through four departments: Operations, Team Management, Finance, and Food & Wellbeing. In each one, we identify the leaks, build the systems, and hand off everything that doesn’t need you. Until your household runs like the business it should be — and your actual business has the space to grow.
The result: the consistent, protected, energised work time your business needs to hit $20k months. From a household that finally works for you instead of against you.
This is for you if...
✔️ You’re working from home and your business isn’t growing the way your effort deserves
✔️ Your best work hours keep getting absorbed by unplanned household tasks
✔️ Decision fatigue hits before you’ve opened your business to-do list
✔️ You’ve done the business strategy — and you’re still stuck
✔️ You want $20k months and you’re starting to suspect the block isn’t in your business at all
CEO Mums who’ve applied the method.
"Ever since working with Danni, I feel so much more organised. My diary, my calendar, my household — all of it. The systems are simple and effective. It is the best investment. I love my membership."
— Katrina Andrew
"Danni’s teachings are truly life-changing. I feel more empowered and clearer than ever, and we’re closer as a family because I’m no longer buried in stress."
— Emma Wojtas
"Working with Danni has been a total life upgrade. I’m more productive, more organised, less stressed, and finally have time to actually grow my business."
— Jane Ross
"Dan really knows her stuff. Even for someone who thinks they’re organised, there’s always more to learn. Her content and structure is incredible."
— Vickie Louise Bright
Ready to fix the real reason your business isn’t at $20k months yet?
CEO Mums
The Membership
Learn and apply the Home Operating Method inside a coaching membership designed for women working from home. Monthly coaching, full training library, templates, tools, and a community of CEO Mums who get it.
1:1 Private Coaching
Want your household revenue leak found and fixed fast? Work with me directly and we’ll go through every department together — building the method that’s specific to your life, your business and your income goal.
