Your household is costing your business more than you realise.

CEO Mums is the coaching membership where women working from home apply the Home Operating Method — and fix the real reason their business isn’t at $20k months yet.

JOIN CEO MUMS →

Here’s what your household is actually costing your business.

You wake up ready to grow your business. And then your life happens. An unplanned task absorbs your first work block. Food decisions drain your creative energy before 9am. A week without a plan means every day starts from scratch. The mental load of running a household without a system quietly depletes the focus, the clarity and the bandwidth your business runs on.

→ Every hour spent on an unplanned household task = an hour your business doesn’t get

→ 200+ food decisions per day = decision fatigue before you’ve opened your laptop

→ No family calendar = work blocks that get ambushed every single week

→ No household number = business income goals set from panic, not clarity

This isn’t a home management problem. It’s a business growth problem. And it’s the one no one else is solving.

THE MOST IMPORTANT BUSINESS DECISION YOU HAVEN'T MADE YET

Every business coach will tell you to fix your offer, your content, your funnel. And they’re not wrong. But none of it works when your household is draining the time, focus and energy those strategies need to land.

The CEO Mums hitting consistent $20k months aren’t working harder than you. They have a method for running their household that protects their business brain, their work blocks and their income-generating time.

The household isn’t competing with your business. It’s the foundation your business is built on. Fix the foundation first.
INTRODUCING

CEO Mums

The coaching membership for women working from home who are done letting their household cost them revenue.

CEO Mums is where you apply the Home Operating Method -

a complete business framework for your household that frees up the time, focus and clarity your business needs to grow to $20k months.

This is not a community built around tips and motivation. It’s a coaching container where you do the actual work of fixing the foundation — department by department, system by system, with me alongside you the whole way.

The Home Operating Method — what you’ll fix inside CEO Mums

Four departments. Each one a direct revenue leak in your business right now. Each one with a system that closes the leak.

DEPARTMENT ONE: OPERATIONS

Stop losing 10–20 hours a week to household tasks that aren’t in a system. We do a complete household audit, assign ownership, build your operating rhythms and hand off everything that doesn’t need you. The result: hours back in your week without changing a single thing about your business.

→ Complete household task audit — make the invisible visible

→ Responsibility Matrix — every task assigned, nothing defaulting to you

→ Daily, weekly and monthly rhythms that run without you managing them

→ Delegation Playbook — your team trained to your standard

DEPARTMENT TWO: TEAM MANAGEMENT

Every ambush, every missed commitment, every Monday morning scramble is eroding your CEO time. We build your family operating system — so your household runs like a team and your work blocks stop getting interrupted.

→ Family Org Chart — everyone knows their role

→ Family Calendar Architecture — one source of truth, no more surprises

→ Sunday CEO Reset — the weekly 30-minute routine that sets up your entire week

→ Team training method — delegate once, not repeatedly

DEPARTMENT THREE: FINANCE

You cannot set a serious business income goal without knowing what your life actually costs. We calculate your Household Number, connect it directly to your business targets, and build a financial system that runs in the background — so you make every income decision from clarity, not fear.

→ Household Number Calculator — know your exact monthly cost of living

→ Business income targets built from real numbers, not feelings

→ Household budget system — automated and running without daily management

→ Monthly Money Meeting — 30 minutes that means nothing surprises you

DEPARTMENT FOUR: FOOD & WELLBEING

The decision fatigue draining your business brain before 9am — we end it. Not with recipes or nutrition plans, but with systems that take 200+ daily food decisions down to near zero so your mental bandwidth goes where it belongs: your income.

→ Master Meal Rotation — 20+ meals your family loves, zero weekly decisions

→ Monday Morning Meal Lock — dinner sorted for the week in 5 minutes

→ Kitchen Delegation Map — food is not your sole responsibility

→ End the 4pm panic that steals your best business hours every afternoon

Everything you get inside CEO Mums


✔️ Weekly Live Coaching Calls with Danni

Bring your real household. Your real business. Your real roadblocks. We find where your household is costing you the most and fix it — with a method built for your actual life, not a generic template.

✔️ The Home Operating Method — Taught and Applied

Not a course you watch once. A method you implement, get coached on, and have running in your household within weeks. Done with you, not just for you.

✔️ Full Training Library

Every training across all four departments — organised, searchable, always available. Come back to exactly what you need, when you need it.

✔️ Trello Templates and Done-For-You Tools

Ready-to-use systems built for women working from home. Set up in minutes, saving you hours every week.

✔️ Private CEO Mums Community

Women working from home who understand the juggle and are applying the same method. This isn’t a general mums group. It’s a focused, action-oriented community of women building $20k month businesses from home.

✔️ Accountability and Implementation Support

Knowing the method isn’t enough. CEO Mums is built to make sure you implement it — with weekly commitments, check-ins and a community that holds you to the standard you’ve set for yourself.

I’M READY →

CEO Mums is for you if...

  • You’re working from home and your household keeps interrupting your business
  • Your best hours keep getting swallowed by tasks that weren’t in your plan
  • Decision fatigue hits before you’ve opened your income-generating work
  • You’ve invested in business coaching and strategy but can’t execute it consistently
  • You want $20k months and you know the block isn’t your offer — it’s your foundation
  • You’re done trying to grow a business on a household that has no system

CEO Mums is not for you if...

  • You’re looking for motivation and inspiration without practical implementation
  • You want someone to do it for you rather than teach you a method you own for life
  • You’re not willing to treat your household as a business problem worth solving
DON'T JUST TAKE MY WORD FOR IT

CEO Mums who’ve applied the Home Operating Method

"Ever since working with Danni, I feel so much more organised. My diary, my calendar, my household — all of it. The systems are simple and effective. It is the best investment."

KATRINA ANDREW | CEO MUMS MEMBER

"Danni’s teachings are truly life-changing. I feel more empowered and clearer than ever, and we’re closer as a family because I’m no longer buried in stress. I finally have the time and energy to grow my business properly."

- EMMA WOJTAS | CEO MUMS MEMBER

"Working with Danni has been a total life upgrade. I’m more productive, more organised, less stressed, and finally have time to actually grow my business. If you’re sick of your household costing you, working with Danni is the answer."

- JANE ROSS | ONLINE CREATOR & MUM OF 3

"Dan really knows her stuff. Even for someone who thinks they’re organised, there’s always a lot more to learn. Dan is incredible with her content and structure."

- VICKIE LOUISE BRIGHT | CEO MUMS MEMBER

Danni Stephens - Business Coach
your coach

Danni Stephens

I’m a business coach. 25+ years in business. Top 1% income earner in social marketing. Multiple seven-figure months. Hundreds of women coached to $20k months and beyond.

And the thing that made all of it possible — the thing I didn’t fully understand until I was deep in it — was fixing my household first. Not as a life admin task. As a business decision.

That’s the insight I built CEO Mums around. And it’s why I know it works.

I’m a business coach. I just figured out that for women working from home, the household is the business problem no one else is solving.

Join CEO Mums today

Two ways in. Same complete access to the method, the coaching, the community and all the tools.

 

MONTHLY PLAN

$97/ month

(12-month minimum)

✔️ The complete Home Operating Method — taught and applied to your real life

✔️ Monthly live coaching calls with Danni

✔️ Full training library across all 4 departments

✔️ Trello templates and done-for-you tools

✔️ Private CEO Mums community — women working from home who get it

✔️ Accountability and support to keep implementing

JOIN CEO MUMS
YEARLY PLAN

★ BEST VALUE

$1,164 $997/ YEAR 

Save $167. Plus a 30-minute 1:1 call with Danni.

✔️ The complete Home Operating Method — taught and applied to your real life

✔️ Monthly live coaching calls with Danni

✔️ Full training library across all 4 departments

✔️ Trello templates and done-for-you tools

✔️ Private CEO Mums community — women working from home who get it

✔️ Accountability and support to keep implementing

★ BONUS: 30-minute 1:1 coaching call with Danni

Less than a daily coffee to have the method, the coaching and the community that finally fixes the thing blocking your business.

 

JOIN CEO MUMS

Frequently Asked Questions

Your household is costing your business. It’s time to treat it like the business problem it is.

You’ve been working hard. You’ve been applying the strategy. The problem was never your effort — it was that your household had no method. CEO Mums gives you the method, the coaching and the community to fix it.

Fix the household. Hit $20k months.

I’m a business coach. I just figured out that for women working from home, the household is the business problem no one else is solving.

 

Join CEO Mums →